Business Culture

What is culture?

Culture can be defined as an evolving set of collective beliefs, values and attitudes. Culture is a key component in business and has an impact on the strategic direction of businessCulture influences management, decisions and all business functions from accounting to production.

Cultural Variability Dimentions:

  • Individual vs Collective
  • Power distance: Distributed Power vs Hierarchical Power
  • Uncertainty avoidance: Low: risk talking vs High: Rules focused
  • Femininity vs masculinity
  • Other cultural norm considerations include: Ethnicity, Religion, Gender, Generation, Social Classes and Social Structure

Detailed description

Geert Hofstede cultural dimensions

 Discussion techniques

Potential cultural misunderstanding

  • Distance
  • Eye contact
  • Gesture
  • Greetings/Goodbyes
  • Humour
  • Physical contact
  • Presents
  • Rules of conversations/Silence

Business Culture videos

  • What does Pellegrino do?
  • What does he start with?
  • What is culture for him?
  • Queues: Which countries does he compare? How is it in France?
  • What is he passionate about?
  • Parking: Why did he get a fine in Oslo?
  • Parking: What has happened in Italy?

La bise (sorry for the language!)

Links to Culture & Management Guides

France                     Germany

UK                             Ireland

Poland                      Russia


You can expect the following:

  1. Business culture aspects and definitions:
  • Examples – situations and countries
  • Dimiensions
  • Generations (comparison)
  1. Understanding of French culture and how it is different from culture in Germany, UK, Ireland, Poland and Russia. Analyse key elements and compare.
  2. Basic facts about 5 countries: Germany, Ireland, UK, Poland and Russia (political system, capital, Prime minister, President, currency, language, brief history, famous people, geography etc. ).
  3. Sandwich feedback – advantages and disadvantages
  4. Expressing opinions in English, discussion techniques, use of vocabulary related to Business culture.

Additional Resources

Have fun studying!